Coup d’envoi Desjardins, Building the customer experience.

Interactive Experience

Mandate

Client OPC Événements
Date 2018

In the manner of a puzzle or a collective work, participants are invited to build the Desjardins’s heart of insurance by adding a personalized piece to the heart-shaped screen. Once they placed it, a visual animation makes the entire structure react in a smooth heart beating transition. The pixel assembly of all participants unveils a video representing the collaboration and well-being of the customer experience that makes the difference.

The pieces are given to the participants during registration. They are asked to make a collective, meaningful, magical and fun gesture to start the day.

Team

Producer Gabrielle Sigmen Mercier
Creation Director Alexandre Dagenais
Artistic Director Anne Lagacé
Interactive Programmer Frédéric Trétoux

Interested in what we do?

info@laboiteinteractive.com | 514.592.3890
© La boîte interactive 2018